Starbucks Unveils a New Take on Cold Brew

A coffee chain looking for a reliable marketing move can always add another cold-brew drink to its menu.

With the iced coffee and cold-brew market projected to grow by almost a factor of 6, to more than $944 million in 2025 from $166 million in 2017, demand is raging.

Cold brew is the drink of the 2020s, just as iced coffee harks back to the 1990s and decades before. It’s particularly popular with younger consumers, with recent stats showing that those ages 18 to 39 are almost ready twice as likely to rate it as an “excellent” drink than those who are past 40.

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